Ocado entered the French market in November 2017 through a partnership agreement to provide Groupe Casino with a comprehensive end-to-end online grocery solution powered by Ocado Smart Platform (“OSP”). Groupe Casino is a major player in French grocery retail, and also operates in Latin America and the Indian Ocean region. It owns a balanced portfolio of brands spanning multiple formats including Géant Casino, Casino, Monoprix and Franprix, and recorded consolidated net sales of over €37 billion in 2017. The first of Groupe Casino’s banners to benefit from Ocado’s grocery e-commerce platform will be Monoprix.fr.
Monoprix has a premium proposition and its customers expect a market-leading experience — consistently exceptional service and unrivalled freshness. Ocado has designed OSP to offer the best possible customer experience and Casino will be able to fully leverage the end-to-end nature of the platform, as well as innovative data science techniques, to allow us to deliver on this promise.
Groupe Casino was the first international retailer to agree to develop an end-to-end solution with OSP which includes:
● Best-in-class front-end website functionality, which will be supported by Ocado’s proprietary ‘webshop’ and mobile grocery ordering applications
● The construction of Ocado’s state-of-the-art automated customer fulfilment centres (“CFCs”)
● Last-mile routing technology to optimise delivery efficiency, customer service excellence and punctuality
Groupe Casino will fully control its commercial strategy, offering its own assortment and branded products. It will also retain full control of its customers and business data, and shall continue to define all the customer facing aspects of its online proposition.
Groupe Casino and Ocado both have strong teams dedicated to this project and together they are developing a CFC which will serve Greater Paris and the Normandy and Hauts de France regions. A CFC offering home delivery at this scale represents a new era in French grocery retail, given the country’s current preference towards Click & Collect online shopping.
Jean-Charles Naouri, CEO of Groupe Casino, said:
" This agreement is a major leap in terms of quality: 50,000 food items will be offered in the first stage to customers in the Greater Paris area with precise and speedy delivery at home and through a platform which makes it achievable to do this profitably. Groupe Casino is very proud to have sealed this deal with Ocado which will further strengthen the quality of service available to its customers, at the core of its commitments for 120 years. "
The build and launch of the first CFC is expected to take at least two years and both companies are looking into the possibility of building further CFCs to serve other large metropolitan areas in France.